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Recruitment Tools

In This Section



Join ºÚÁϳԹÏÍøFor Your Child


Strengthen Your ºÚÁϳԹÏÍøMembership Recruitment Efforts 

The following National ºÚÁϳԹÏÍømaterials are focused on membership recruitment and retention and are designed for ºÚÁϳԹÏÍøleaders to share, edit and distribute.


Reasons YOU Belong

We've compiled the most successful ºÚÁϳԹÏÍømembership recruitment and retention conversations in this five-step guide.

New! You Belong in PTA—Grow Your ºÚÁϳԹÏÍøwith Programs: Use these social media graphics, print & go flyers, and customizable content flyers to invite your community to join, support or invest in your PTA/PTSA by highlighting National ºÚÁϳԹÏÍøPrograms.

How to Create Your Own ºÚÁϳԹÏÍøValue



NEW! Canva Templates to Grow ºÚÁϳԹÏÍøMembership

 

Use these Canva flyer and graphic templates as a starting point to get creative in growing your PTA’s membership! The second page of each template has a completed example to help give you inspiration. Be sure to fill out the templates with info specific to your ºÚÁϳԹÏÍøand add in creative elements to make them more eye-catching!

Our ºÚÁϳԹÏÍøNeeds You

Introduce anyone to your ºÚÁϳԹÏÍøand why they should join.

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Reasons You Belong

Encourage anyone to join your ºÚÁϳԹÏÍøby sharing with them the specific ways that your ºÚÁϳԹÏÍøsupports the school and community.

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Membership Goal Thermometer

Encourage anyone to help your ºÚÁϳԹÏÍømeet a membership goal.

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10 ºÚÁϳԹÏÍøMembership Myths & Truths Flyer

 

Start a conversation and dispel these myths about ºÚÁϳԹÏÍømembership. This was inspired as an additional visual tool to accompany other membership recruitment strategies as outlined in our Membership Campaign.

10 ºÚÁϳԹÏÍøMembership Myths and Truths


Graphics to Connect People to PTAs Near Them

 

Check out these graphics and our video guide on how to best use them to inspire others to support a ºÚÁϳԹÏÍøby joining! Learn more.

Support a ºÚÁϳԹÏÍøNear You



125 Ways to Increase Membership 

 

In celebration of the 125th anniversary of National PTA, download our 125 Ways to Increase Membership brochure and explore our 125 Days of Membership initiative.



National ºÚÁϳԹÏÍø125th Anniversary

Membership Recruitment Strategies in National ºÚÁϳԹÏÍøMedia

Our Children: ºÚÁϳԹÏÍøCommunity

 

Encouraging people to join doesn’t end with the back-to-school membership drive. It’s an ongoing, year-round initiative and the YOU Belong in ºÚÁϳԹÏÍøresources are designed to make this process easy for your PTA. 


We have created templates you can quickly and easily customize, including a Sample Mid-Year PTA/PTSA Letter/Email and a Sample Mid-Year PTA/PTSA Status Report. 


Ideas from local leaders you can use to grow your ºÚÁϳԹÏÍømembership year this year! 


What did we learn in the past year and half? How can we use it to do even more for children and families?


How are PTA/PTSAs keeping in touch with their school communities? They are going virtual!


Just like schools have had to pivot, so do PTAs. You don’t need a building to PTA.


PTAs can budget for, and spend money on, any technology that will be used by the PTA.


Now is a good time to rethink how your ºÚÁϳԹÏÍøwill promote membership next year, especially if schools are still remote when they start in the fall.


Your ºÚÁϳԹÏÍøcan play a key role in helping support your school community in these tough times. It’s not too late to ºÚÁϳԹÏÍøthis school year!


Data is knowledge and knowledge is power. Taking a deep dive into your data gives you the power to make informed decisions to maximize your financial and people resources to reach your goals to grow membership.



Market Your PTA

ºÚÁϳԹÏÍøVisibility

 

Our ºÚÁϳԹÏÍøBranding and Web Guidelines resources have been updated. These include visual, content and advertising guidelines for PTAs/PTSAs.

ºÚÁϳԹÏÍøLogos: You can also create your own ºÚÁϳԹÏÍølogo using our new PowerPoint template now available.

 
Create a QR Code to Increase Membership (2023)

This short video tutorial will teach you how to create a QR code to quickly and easily link potential members to your online membership join platform, membership application or other important ºÚÁϳԹÏÍøresources of your choice.



Tips to Grow your PTA's Online Presence

Presentations and Letters

 

Introduce ºÚÁϳԹÏÍøto the families, community members and school staff in your community

 

Use these customizable templates to help local PTAs ask their community to join PTA using the 





 

Customize and print this certificate to give members special recognition in PTA

National ºÚÁϳԹÏÍøMembership Campaign

 

Our new membership campaign—ºÚÁϳԹÏÍøFor Your Child—is designed to engage and excite new members and existing members by making the work of the ºÚÁϳԹÏÍømore visible and highlighting the value and impact of PTA.

ºÚÁϳԹÏÍøVideos

 

Need a quick ºÚÁϳԹÏÍøvideo to show at your next event/meeting or to post on Facebook, Twitter or website? Check out the following videos that are all under two minutes long.

Every Child. One Voice.
Every Child. One Voice.
Why Join PTA?
Why Join PTA?
ºÚÁϳԹÏÍøFor Your Child - Membership Campaign Launch
ºÚÁϳԹÏÍøFor Your Child - Membership Campaign Launch


Achieving a More Diverse Membership

More resources are available; visit our Diversity, Equity and Inclusion page.


ºÚÁϳԹÏÍøin Infographics

Who We Serve Infographic

Where We Are

Title 1 Schools Infographic



Presence of PTA

 

PTAs are serving 13.8 million students in the US. There are over 22,000 local ºÚÁϳԹÏÍøunits across the country in a wide variety of schools.

Membership graphic image


Develop Your Membership Growth Plan

eLearnings

 

Learn how to P.L.A.N.: Picture, Listen, Ask, and Nurture your potential and returning ºÚÁϳԹÏÍømembers in our 20-minute eLearning course.


Worksheets and Templates

 

Listen to understand the needs and interest of your community

Start with a membership goal

Action plan to reach membership goal